Pantry | Billy Blue College of Design
Tackling the waste & food insecurity epidemic, helping people to cook towards; Zero waste, zero stress, zero fear.
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Scope — Branding, Business Plan, UX/UI Design
Duration — 12 Weeks
Tools — Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe XD
Designed to help fight the battle towards zero waste and support those struggling with food instability around the world.
This project covered complete branding and creation of a brand guideline booklet, application UX & UI design and the writing and design of the business plan and pitch presentation.
Both food waste and food insecurity are major issues that far too many people are being faced with each year.
Problem -
Whilst that may not seem alarming to an individual, consider the earths population and how many people waste as much food as you do or even more. The fact is, the small contribution you make to the figures adds up to an alarming statistic, that one third of all food produced is either lost or wasted globally.
Food Waste
When it comes to food waste, there is no lying about the fact that we are all guilty of wasting food on occasion, some more often than not.
— 5 Million tonnes of food waste ends up in landfill each year.
— Food waste is costing Australia ~$20 Billion each year.
— One third of all food produced is either lost or wasted globally
Food Insecurity
At some point in our lives, we have all been in a position where we simply can not afford the delicacies we have been craving.
Whether you went over budget, didn’t plan correctly, these kinds of things are a regular occurrence for most people. Food insecurity not only restricts ones purchasing ability, but also takes a massive toll on ones mental health, leading to a viscous cycle which can be hard to take control of.
— 5 Million Australians experienced food insecurity in the last 12 months.
— 3 out of 10 Australians go without eating for a whole day, each week.
— 21% ran out of and/or couldn’t afford food in the last 12 months.
Solution -
A mobile application which has been designed to help fight the battle towards zero waste and support those struggling with food instability.
Both food waste and food insecurity are both two really big issues that too many people are being confronted with.
The application has been designed to tackle both issues head on and disrupt the way we think about food. Unlike any other solution which has been designed, this application is dedicated to directly tackling the issue at home and finding engaging, creative and fun ways to help reduce household food waste and to help people manage their household food costs.
The application’s main differentiator is providing service of personal immediacy specific to the user, it’s not just another app the generates content, this is a pocket guide which is personalised based on each users interests, preferences and needs, setting it apart from any other platform.
